Showtime’s David Nevins on ‘Happyish,’ ‘Halo’ and Emmy Controversy

David Nevins - P 2014

Patrick Ecclesine/Showtime

David Nevins

Showtime’s David Nevins appeared before the press Friday with a familiar message of “depth and breadth.”

Before fielding questions from reporters gathered for the Television Critics Association’s semi-annual press tour, he touted the premium network’s programming mix of high-quality original series, relevant documentaries and sports fare as well as the commercial impact Showtime is having of late. His new series, from Ray Donovan to Masters of Sex, are performing better than the ones that they replaced, and though Homeland is no longer an Emmy darling it’s among the returning series that continue to grow. 

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Here’s a look at what was addressed during Nevins’ panel, including Shameless’ Emmy move, the prospect for Happyness and what’s next for Halo — if anything:

Emmy Murkiness

Like several execs earlier in the week, Nevins was asked to weigh in on the murky Emmy category definitions and the moves being made to game them. It’s a topic that he’s had to address before since Showtime’s slate is heavy on semi-elusive dramedies, including Nurse Jackie (submitted as a comedy) and Shameless (switched this year to comedy, per showrunner John Wells‘ wishes). “There’s an arbitrariness to all of it,” he said of the process, suggesting he’d like move on to another genre if the “dramedy” became one that the Academy recognized. He continued with the kind of passion for which he is known: “What we do at Showtime is make shows that challenge the boundaries of the medium. Any category you do, I’m going to try to defy it. That’s what we do at Showtime.” 

More Tough Topics

Among the things Nevins made clear, he will continue to commission documentaries on social issues that might not get in-depth treatment elsewhere. Earlier this year, Showtime explored the impact of global warming in eight-part the Years of Living Dangerously, a big-budget doc that included the participation of Arnold Schwarzenegger and James Cameron. And last year’s Time of Death, a six-part series about palliative care and the end of life, has earned accolades and awards. “That kind of programing, the deep-dive, long, serious look at something, I definitely think it’s good programming for us,” he said from stage, noting that there are multiple new documentary projects he’s considering. “We’ll continue to go with depth into a difficult subject that probably are not cut out for broadcast television.” 

Next Steps for Halo

Microsoft’s Halo is still alive with Showtime, according to Nevins, despite the company’s decision to scrap its original scripted studio Xbox Entertainment Studios. The conversations to bring the Steven Spielberg-produced adaptation of the best-selling video game franchise are still under way. “It’s their premium property and there’s enormous will in the company to do the right thing and find the way to bring it to a new medium in an exciting way,” he said. “If we can put all the pieces together, it’s still possible,” he added, noting that it would require a big financial commitment on Showtime’s part and would air on the premium network. Following the session, Nevins said he could envision Halo becoming a key franchise for Showtime in the same vein as fantasy series including HBO’s Game of Thrones, Starz’s hopeful Outlander and MTV’s recently ordered Shannara.

Letting a Series End

One of the luxuries of Nevins’ job in premium cable is a lack of ratings pressure to force decisions on an expedited timeline. And because of that freedom, he noted that he’s able to let producers and major stars work with him to decide when and how a show should conclude on his network. Those discussions often begin a year or two before the series’ signoff, and are as important to those involved in the show as they are to those who watch it. On the topic of series finales, he insisted that, despite rumors, there were no conversations with the producers at any point about killing off DexterThe only one who wanted his character to die was David Duchovny,” he added, referring to the star of since-ended Californication. “He always wanted Hank Moody to go out in a blaze of glory.”

The Future of Happyish

With greater distance from the tragic death of original star Philip Seymour Hoffman, Nevins acknowledged he’s given more only slightly more thought to moving forward with Happyish. He’s currently sitting on five scripts that he deemed “brilliant,” adding of his mindset: “If I can cast it the right way, it’s something I will probably make. There are no guarantees. It’s got to be perfectly put together.”

A Dose of Almost Famous

Nevins didn’t make any attempts to downplay his enthusiasm for his recently ordered Roadies, a behind-the-scenes look at people working with a touring rock band from Almost Famous’ Cameron Crowe. Having just rewatched the Crowe film with his 11-year-old over the weekend, he noted how well it holds up. What’s more, he’s confident –and thrilled — that there will be similarities between that project and this one: “The blue collar vibe of a roadie crew is something that Cameron loves and has a lot to say about it… It’s what he does best.”

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TV Upfronts: 5 Takeaways From the ABC Presentation

ABC seemed to win over ad buyers early with a funny taped Scandal spoof featuring Kerry Washington, Jimmy Kimmel and Disney-ABC Television Group president and good sport Anne Sweeney. But it was the network’s five-minute clip of creator Adam F. Goldberg‘s autobiographical comedy, The Goldbergs, that received the best audience reaction at the upfronts thus far — and Rebel Wilson‘s in-person introduction for her star vehicle, Super Fun Night, proved that she’s could be a Kimmel-in-waiting.

Sure, ad sales chief Geri Wang used the platform to stress the network’s sophisticated measurement capabilities and upscale demos, but it’s likely the network’s shows are what will ultimately sway media buyers.

Here are five takeaways from the lively ABC presentation:


1. ABC is NOT a TV network. Sweeney opened the network’s Tuesday afternoon upfront presentation by telling media buyers gathered at Avery Fisher Hall that ABC really isn’t one of those traditional media companies in decline. “ABC has never been a traditional media company, from the beginning ABC has been an innovator,” she told the packed theater. Disney-ABC has been an innovator in the digital and app space, but it’s also a convenient time to talk up all of those other delivery systems thereby diverting attention from the network’s sub-par 18-49 TV ratings. Sweeney ticked off a flurry of innovations including the just-announced Watch ABC authenticated app, which allows viewers to live stream the network on smart phones, tablets and computers. It’s currently available in New York and Philadelphia via ABC-owned stations, and will expand to six additional ABC stations in the summer with the inclusion of more station groups by the fall. The Watch ABC app follows the launch of the Watch Disney app, which Sweeney pointed out has notched 14 million downloads.

2. ABC is No. 1 in a Lot of Metrics. Sure, not in the demo that that matters most to the Madison Avenue audience: adults aged 18-49. In that demo, the net is expected to round out the season in fourth place. But no matter. According to ABC Entertainment Group president Paul Lee and ABC sales president Wang, ABC is No. 1 among upscale viewers, No. 1 among women 18-49 and the No. 1 brand in television. “Five or 10 years ago, that wouldn’t have mattered,” Lee noted from the stage. “In a world of choice, it is the key competitive advantage.

3. Kimmel Kills Again. In his 11th year as ABC’s chief insulter, Kimmel remains the most honest presenter at the upfronts. This year, he offered media buyers a little bit of perspective as they headed into negotiations with his network’s ad sales team: “You are about to invest billions of dollars in a network that rolled a 400-pound comedian off a diving board last week.” Of course, ABC’s schedule and his Madison Avenue audience weren’t the only ones on the receiving end of Kimmel’s jabs. NBC was the hardest hit, but Univision (“do they lie to you in Spanish?” he wondered aloud), Fox and CBS (“those smug mother-f—ers) got some digs as well. See Kimmel’s funniest lines here.

4. Rebel Wilson is Super Fun. The Super Fun Night star gave Kimmel a run for his money — OK, not quite, but she did offer a welcomed dose of humor amid a flurry of ratings spin and packaged clips. “This show is really the anti-Sex and the City,” she told advertisers of her new female ensemble comedy, adding: “When these ladies are eating out at night, they’re not talking about dick.” She also warned that she “won’t be doing a Lena Dunham,” referring to the Girls star’s frequent strip-downs, and quipped that Lee had killed her desired beat-boxing theme song because it “was shit.” The raunchy clip, featuring the Wilson audiences will recognize from Bridesmaids, played to big laughs.

5. The Value of Seamless Flow. Lee — or Harry Potter, as Kimmel dubbed him — preached the significance of “seamless flow” across the ABC schedule. Take the “empowered women” block on Thursdays with Once Upon a Time in Wonderland, Grey’s Anatomy and Scandal. (Washington, arguably the night’s most empowered woman, was on stage with the cast of Scandal, a big vote of confidence for a show that’s experiencing a breakout sophomore season.) Or Sunday night, which will be for “sophisticated emotional, quality storytelling” in Once Upon a Time, Revenge and limited series Betrayal. Of course, the concept doesn’t work on every night. There doesn’t seem to be much cohesion on Friday evenings with Last Man Standing, The Neighbors, Shark Tank and 20/20.


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