Charles Bukowski definitely would not have approved this message.
Dewars today released this video ad, "Live True."
It uses some of writer/poet/postal clerk Charles Bukowski's poem/diatribe titled: "so you wanna be a writer?"
The voiceover actor seems to be trying to evoke Bukowski.
But as the Paris Review points out, he sounds nothing like Bukowski.
Also Dewars White Label would have been a bit pricey for Bukwoski.
As a commenter on Dangerous Minds stated: "mixing bukowski with that kind of fatuous glib pseudo-anthemic indie shite is like reciting Shelley over the Spice Girls."
Anyway, as the faux-Bukowski says: DON'T DO IT! Don't buy Dewars.
But do please add this pablum to the most offensive dead celebrity ads of all time.
Portrait via.