It has clowns in it.
Questions/Thoughts
• Are Kazakh circus clowns known for not having car insurance?
• Are circus clowns, in general, not known for having car insurance?
• Are Kazakh circus clowns known for being bad drivers?
• Why "circus" clown in the headline, and not just "clown"?
• Why is there no clown car in this photo?
• The clowns in this photo are not acting like clowns at all.
• Will Centras Insurance insure clowns who wear clown shoes while driving?
• Does "clown" have a double meaning in Kazakh or Russian? (The ad is translated.)
Creative note: This ad violates the "Show & Tell" ad rule — Never show exactly what you're telling in the headline.
Ad agency: GForce/Grey, Almaty, Kazakhstan.
