E! is no longer swimming alongside Olympian Ryan Lochte.
The cable network has opted to cancel unscripted entry What Would Ryan Lochte Do? after one low-rated season, sources confirm to The Hollywood Reporter.
As first reported by TV Line, the eight-episode series that followed the Olympic swimmer training for the 2016 Games, his personal life and empire, ended its eight-episode run in May averaging just 440,000 total viewers. (Meanwhile, a source close to E! says the network does want to work with the athlete and personality again in the future.)
PHOTOS: Ryan Lochte: From Olympian to Reality Star
The series received a sizable marketing push for the gold medalist in April. The series opened to a paltry 807,000 viewers, losing nearly half of its E! news special featuring Ryan Seacrest interviewing the Kardashian family.
Lochte fielded multiple reality show offers after sporting a diamond American-flag grill at the summer Olympics and ultimately landed the docuseries at E! after guest roles on 30 Rock and 90210.
E-mail: Lesley.Goldberg@THR.com
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