Diesel’s New Ad Campaign Features A Model Who Is Both Topless And In A Burqa

And many believe it crosses the line between edgy and insensitive.

Earlier this week, designer brand Diesel released this poster ad:

Earlier this week, designer brand Diesel released this poster ad:

This ad is part of their new "Diesel Reboot" campaign, which seeks to "baptize a new era of energy, bravery, and bold iconography at Diesel."

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On the most basic level, the ad appropriates the burqa and puts it on a white woman in a socio-political context rife with Islamophobia and attacks on the Muslim world... And Muslim women who wear the burqa in the West have had to deal with everything from discriminatory banning laws in Europe to racist slurs and hate crimes. Meanwhile, this white woman who wears her Diesel burqa bears none of the hate or loaded connotations that Muslim women bear on the regular... This level of cultural appropriation is more than a disrespectful "borrowing of culture," it is a nasty flaunting of privilege.

Via mtvdesi.com


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