So, this is awesome.
Instead of using your typical batch of fashion models for Diesel's new #DieselReboot campaign, fashion director Nicola Formichetti decided to find models by word-of-mouth and on Tumblr.
The result is an ad campaign featuring 20 models of all shapes and sizes, including 22-year-old graffiti artist Michelle Calderon pictured below.
And androgynous model and former Olympic swimmer Casey Legler, also pictured below.
