Ten years ago, Madge was all about “A New Groove, A New Jean,” and Missy Elliott.
In 2003, the Gap announced they had gotten Madonna, the ultimate a fashion icon, as the face of their fall campaign, called “A New Groove, A New Jean.”
Madonna wore Gap low rise cropped cords and a ribbed white tank top. She completed her look with $5 million in diamond jewelry from Neil Lane.
Via madonna.com
While Madonna was no stranger to fashion ad campaigns -- she had famously been the face of Versace in 1995 -- this was her first foray into a lower-end brand.
She has since then collaborated with lower-end fashion companies like H&M and Macy's.
Via madonna.com
Missy Elliot also fell into the Gap.
Via madonna.com
There was even a limited edition CD of Madonna’s latest single “Hollywood” (remixed by Missy), which of course was available exclusively at Gap stores.
