The proof is in the trailers.

The South Korean television network that airs BBC's Sherlock advertises the show with trailers that pretty much depict it as a love story between Sherlock Holmes and John Watson.

Via cumberqueen.tumblr.com

I mean, look at this trailer for Season 1:

LISTEN to the background music in this other Season 1 trailer:

Observe how the Season 2 trailer ignores basic plot elements and focuses on Sherlock/John angst:

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