Legendary Pictures has gone all out to promote their new film starring the 59-year-old giant fire-breathing lizard.
It's Godzilla!
Via: Erin LaRosa/Buzzfeed
SAN DIEGO — Tucked inside a nondescript warehouse-like building just a few blocks from the Pacific Ocean, Godzilla is rumbling back to life.
For this year's San Diego Comic-Con, Legendary Pictures has mounted a thorough and impressive pop-up exhibition celebrating the cultural history and impact of Godzilla — and teasing their 2014 feature film reboot. The goal, says Legendary "experiential marketing" guru Barnaby Legg, is to "reward Legendary fans and Godzilla fans with the definitive fan experience."
Rather than create a staid museum of Godzilla artifacts, Legg and his team spent three months planning, designing, and building an immersive, multi-stage presentation that, in Legg's words, "physicalizes the impact Godzilla has had on popular culture." The experience will open to the public starting on Thursday; fans can download a free iTunes and Android app, via a special "Godzilla Encounter" website, that will help guide fans on a merry scavenger hunt leading them to the building pictured below:
Via: Erin LaRosa/Buzzfeed
