Most advertising lies a little. But these writers went full hyperbole.
1936. Yep. Guzzle beer all winter. Enjoy the healthiest summer of your life.
1950s. Says fucking who, Chevy?
Via: deadair.tumblr.com
1962. The Mad Man who wrote this ad hadn't had sex in a looooong time.
1970 Landlubbers Jeans ad. The old bait and switch. Start with the false modesty, then throw in the "mildly, but honestly transcendent." What the FUCK does that mean?
Via: denimology.com
