FX has scooped up another 10/90 comedy.
The network has acquired 10 episodes of the odd couple effort, starring Kelsey Grammer and Martin Lawrence. as Chicago lawyers from vastly different backgrounds who unexpectedly meet in court on the worst day of their lives. Brought together by fate and greed, they develop a partnership and friendship, forcing one another to find the balance between the ethical and unscrupulous in their professional and persona lives. If the still untitled multi-camera comedy, from Lionsgate Television and Debmar-Mercury, hits a certain ratings thresholds with in its initial straight-to-series 10 episode run, 90 more automatically will be ordered.
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The comedy's pedigreed group, which includes executive producer Bob Boyett and Robert Horn (Family Matters, Perfect Strangers, Full House), began taking the pitch around to a series of cable and broadcast networks shortly after upfront week wrapped in mid-May. Though there was said to be interest from multiple nets, Lionsgate and Debmar ultimately struck a deal with the network with which it has the most history.
Grammer and Lawrence, both repped by UTA, along with Brian Sher, Stella Bulochnikov, Michael Green and Sam Maydew will serve as executive producers. The series will be produced by Lionsgate Television in association with Grammnet NH Productions and You Go Boy Productions.
“With the merging of two comedic geniuses, as well as two legendary showrunners, we couldn’t have a stronger team on board for this show and can’t wait to get to work,” FX COO and president of program strategy Chuck Saftler. “We’re also thrilled to be continuing our relationship with the pros at Lionsgate and Debmar-Mercury.”
The sale marks the third 10/90 acquisition by the News Corp.-owned cable group, which will add a second network later this year. FX began airing Charlie Sheen’s Anger Management in June 2012, and ordered a forthcoming George Lopez comedy, Saint George, less than a year later. Such programs are treated internally as acquisitions, a la Two and a Half Men reruns, rather than FX original series, and are scheduled accordingly.
“I am excited to be returning to TV and to be working with Kelsey,” Lawrence said. “We have a great time together so I am looking forward to making a good show with a lot of laughs.”
Added Grammer, who returns to comedy after dabbling briefly with drama on Lionsgate-produced Boss: "Martin is arguably one of the funniest men alive and after some success in drama I thought it might be time to try my hand at comedy. I am thrilled to have this extraordinary team show me the ropes. All kidding aside, I don't think a better bunch of talent exists; I am honored and blessed."
With this, Debmar-Mercury has successfully sold all eight 10/90 comedy projects that it has taken to market. More impressive: only one, Comedy Central’s Big Lake, did not move beyond its initial 10 episode run. According to their Anger Management showrunner Bruce Helford, the alternative programming model is poised to have a dramatic impact on the industry, if it hasn't already. “It's simple economics: if you lay it out properly, you're strong in your organizational skills and you have a good writing staff, you can do the same quality of show for half the money and in half the time,” Helford said in a recent interview with THR, noting that it will take him only two years to reach 100 episodes, as opposed to the five years it took him to reach that threshold on The Drew Carey Show.
“Pair two great actors and comedy legends with the executive producing team behind some of the most memorable sitcoms ever, mix in the outstanding team at FX and you have all of the ingredients for another TV classic,” said Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein in a statement. "Our 10/90 model is all about delivering brand names and concepts that will grab viewers instantly, having incredible creative auspices and a very supportive network. This sitcom surpasses our criteria on virtually every level.”
Added Lionsgate Television Group president Kevin Beggs: “There was an immediate rapport between Kelsey and Martin from their very first meeting, and when Bob and Robert joined as showrunners, all the stars aligned in a very exciting way. We’re delighted that FX recognized the tremendous potential for this series and look forward to another great collaboration.”
Grammer is a five-time Emmy winner for his work on comedies including Cheers and Frasier. Most recently, he starred for two seasons on the Starz drama Boss. Lawrence, meanwhile, stars in the Bad Boys and Big Momma's House trilogy in addition to his sitcom, Martin, which ran from 1992-97 on Fox.
