Hedge Fund Handbook Or Kinky Sex Advice?

Bridgewater Associates is the world’s biggest hedge fund. It also has the most cultish employee handbook. Can you tell its handbook from a sex column?

Bridgewater Associates is not only the world's biggest hedge fund (managing over $122 billion in assets), but also the most famously cultish one. If you're one of Bridgewater's 1,200 elite employees, you're not only required to read founder Ray Dalio's autobiography and manifesto, you're also rigorously quizzed on it.

Bridgewater's "Principles" also sounds a lot like Steve Jobs giving a BDSM workshop or polyamorist seminar – stressing the benefits of radical honesty, unembarrassed dialogue, and the tireless pursuit of self-actualization. There's a reason sex positive columnists like Dan Savage are called the Classical Liberal of the sexual barter economy.

Can you tell which of these quotes is sex-positive advice, and which is from Bridgewater's employee handbook?

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