The systematic killing and aborting of female babies is rising all across Asia.
Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency's aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
