Take a wacky virtual tour through a Mexico City supermarket, thanks to Swallow magazine .
Swallow describes itself as "an anti-foodie food magazine." Each issue focuses in depth on a different travel destination around the world, with food loosely holding the (very hip, very carefully designed) proceedings together. You can read lots of the fascinating stories they've done on their website, which launched in March.
The latest issue is dedicated to Mexico City, and includes an installment of the recurring "Supermarket Sweep" feature. The concept is simple: Collect and photograph a ton of packaged foods from grocery stores in the region in question. The result is a fascinating graphic insight into the visual design language and the snacking patterns of another culture. Previous sweeps: Trans-Siberian; Nordic.
So, if you've always dreamed of filling a shopping cart with weird Mexican candy bars and condiments, you're in luck! Let the journey commence.
Tin Larín
Chocolate bar with wafers and peanut butter.
Milch
Chocolate bar with a crunchy thing in the middle.
