Truth rating: 10
5:55 pm, May 3rd, 2013
(GettyImages.com)
Lil Wayne has been fired as a Mountain Dew spokesperson amid controversy over his crude lyrics involving Emmett Till in the song “Karate Chop.”
In a statement on Friday, PepsiCo announced that the rapper’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”
A rep for Lil Wayne attributed the parting to “creative differences.”
The controversy regards Wayne’s contribution earlier this year to Future’s track “Karate Chop,” on which he raps, “Pop a lot of pain pills / Bout to put rims on my skateboard wheels / Beat that p**sy up like Emmett Till.”
14-year-old African-American Till was infamously tortured and murdered in 1955 Mississippi after allegedly flirting with a white woman.
Back in February, Epic Records issued an apology for the lyrics and said it would try to remove the leaked, unauthorized track.
Earlier this week, Lil Wayne himself sent a letter to the Till family acknowledging the “hurt” he had caused.
His sentiments were apparently not enough to save his job.
What do you think about Mountain Dew cutting ties with Lil Wayne?
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