11 Things AT&T’s “You Will” Ad Campaigan Got Right About The Future

In 1993 Tom Selleck was remarkably accurate with the then-yet-to-be-created technologies that we use today.

AT&T “You Will”: 1993-1994

AT&T “You Will”: 1993-1994

The "You Will" commercials were directed by David Fincher (who would go on to direct Seven, Fight Club, The Social Network, and The Girl with the Dragon Tattoo) and narrated by Tom Selleck. They were an amazing look at what the future could bring us — with then-impossible technology.

Each commercial featured a futuristic scenario and posed the question, "Have you ever..." and ended with "You will.”

eBooks

eBooks

The futuristic scenario: "Have you ever borrowed a book from thousands of miles away?"

How it got it right: In 1993, the internet was in still in its infancy, so the concept of reading a library book from anywhere in the world was, well...very futuristic. Today you can legally borrow books from libraries around the world or use services like Google Books, Kindle, and Nook.

GPS

GPS

The futuristic scenario: "Have you ever crossed the country without stopping for directions?"

How it got it right: GPS was being used by the military, but it wasn't available to the public until 2000.

Electronic Toll Collection

Electronic Toll Collection

The futuristic scenario: “Have you ever paid a toll without slowing down?”

How it got it right: Electronic toll collection started in the mid-'80s in Europe, but it wasn’t until 1997, when New York City installed the E-ZPass system, that it would become common in the U.S.


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