Then Vs. Now: Abercrombie & Fitch

Your favorite retailer of sexy-football-casual-luxury fashions has actually been around since 1892.

Abercrombie & Fitch got its start in 1892 as a sporting goods store, selling outdoorsmen-type things like guns, knives, equipment, and other manly wares. Obviously, a lot happened between then and now because the Abercrombie you know sells sexy sweatpants for teens and smells like the golden tan of a 19-year-old lifeguard. But, in certain ways, Abercrombie still sells the same concepts. Here a look at then vs. now. (And, fine, "now" meaning the famous A&F Quarterlies of the 2000s.)

Camping gear.

Camping gear.

At left, a 1925 advert for camping clothes. At right, a couple from a 1998 A&F catalog snuggle up in a sleeping bag.

Source: ebay.com

Adventuring gear.

Adventuring gear.

At left, a 1919 ad for gear for people who look like the scary safari guy from Jumanji. At right, the reject cast for Game of Thrones.

Source: ebay.com

Knives.

Knives.

At left, an Abercrombie & Fitch salmon knife. At right, a remarkably hot Dungeons & Dragons player poses for the Christmas 2003 A&F Quarterly.

Source: ebay.com


View Entire List ›

BuzzFeed - Latest