Their new motorcycle insurance ad features the classic Allman Brothers song “Midnight Rider.” Thing is, Allman and bassist Berry Oakley both died in motorcycle accidents.
The spot is called "Money Man."
Not only did Allman and founding member Oakley both die in motorcycle accidents, they both died in accidents in Macon, Georgia, three blocks from each other.
I guess it's possible GEICO and their ad agency, The Martin Agency, knew about this ahead time, but then why produce the ad?
I've emailed the agency seeking comment, and will update.
