6:32 pm, March 24th, 2013
(Ads of the World)
Kim, Kourtney and Khloe Kardashian were bound, gagged, and stuffed into the trunk of a car – as Paris Hilton happily sat in the driver’s seat — in an ad for Ford.
The cartoon, which featured the reality TV rivals, was thought up by an ad agency in India that produces the campaigns there for the Ford Figo.
The tagline of the ad read, “Leave your worries behind with Figo’s extra-large boot.”
And while the ad was never used in paid media — and subsequently yanked for a website on which it was posted — it’s still alive and well on the Internet.
WPP, the parent group of the Indian ad agency, issued an apology that read, “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet.”
Ford also said it was sorry.
The car company told Business Insider, “We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”
What do you think of the pulled ad?
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