In that they had zero viewers . That's right: NOBODY watched these shows.
There are many channels in the United States, from the massive (USA, CNN, etc.) to the tiny. So many, in fact, that it does seem possible that at some hours of the day, no one — as in zero humans — is watching them. It's also possible, of course, that this is where the problems of Nielsen Media Research, which has a monopoly on quantifying ratings, show themselves. If 324 ordinary Joe Shmoes — or 4,000 — did, in fact, watch one of the shows below, but none of those Joe Shmoes is in a Nielsen household, then those viewings do not register. Or, as Nielsen put it when I posed this question to them recently, the shows at the very bottom of the weekly cable list, the ones that get 0.0 total viewers, do not meet "minimum reporting thresholds."
And yet, it does stand to reason that with hundreds and hundreds of available channels, there could be instances every week when not a single soul is tuning in to certain shows. When there are no longer broadcast networks and cable channels, and everything is digital and on-demand, we can look back at this period and marvel at its ridiculous economics.
I took a random week (Feb. 25-March 3) and delved into what sorts of shows — and cable channels — are members of the Zero Club. I excluded paid programming. And that left 35 shows that got zeros. You did not watch them. I did not watch them either. But here they are.
1) "WPRA Today," RFD (Feb. 25, 6:30 a.m.). And 12 other shows on RFD!
Via: RFD
What does WPRA stand for, you ask? Why, it's the Women's Professional Rodeo Association. And there is a show about it. Having not previously known about channel RFD, which bills itself as "Rural America's Most Important Network," I am now obsessed with it. (If you are curious what RFD stands for, it's "Rural Free Delivery," and as for what that means, it's so complicated there's a whole explainer about it on the website.)
RFD focuses on agriculture, equine issues of the day, lifestyle, youth, and livestock auctions. Unfortunately, my cable provider, Time Warner Cable, does not feature RFD — like I needed another reason to hate Time Warner Cable. (Dish and DirecTV customers, I am jealous of you, and I am coming over, k?)
But RFD may want to reconsider their programming mix, because there were 12 other RFD shows that also got zero viewers: FFA Today (Feb. 27, 4 a.m.), Ken McNabb (Feb. 28, 6 a.m.), All Around Performance Horse (Feb. 27, 6 a.m.), Presleys' Country Jubilee (Feb. 28, 3:30 a.m.), Dennis Reis (Feb. 27, 6:30 a.m.), Julie Goodnight (March 1, 6:30 a.m.), Voices of Agriculture (Feb. 27, 4:30 a.m.), US Dressage (Feb. 27, 3:30 a.m.), Little Britches Rodeo (Feb. 27, 3 a.m.), Ren's Old Time Music (Feb. 25 and 26, 5:30 a.m.), Chris Cox (Feb. 26, 6 a.m.), and Campfire Café (Feb. 25, 3:30 a.m.). Nielsen families! I call to you to watch these shows! In the middle of the night!
