The Gen X'er version of New Coke.
In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.
OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola's biggest product flop, New Coke.
Via: anadaday.dk
Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."
Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”
