Just another day at the Prada fashion show.
Guests attending the Prada show at Milan Fashion Week arrived to find these people splayed out on the wet pavement, in the cold, as fat wet snow fell all over them.
Source: instagram.com
"La vostra moda, la loro morte" translates to, "your fashion, their death."
The protesters appear to be wearing the shirts that say "Nemesi Animale," the name of a very pro-vegan Italian animal rights activist group.
The collection incorporated fur for bulbous sleeve cuffs and entire coats.
Image by Luca Bruno / AP
Other pieces were made from leather and what looks like quite a lot of croc.
Image by Tony Gentile / Reuters