All My Children and One Life to Live are returning in the spring and will launch online on iTunes, Hulu and Hulu Plus in addition to their home on The Online Network.
Each half-hour episode of the beloved soap operas will be introduced each weekday in the spring, with an exact date to be announced later.
Officially revived by Prospect Park and its The Online Network, the agreement will allow Hulu to manage advertising sales for both shows and package integrated sponsorship opportunities. AMC and OLTL will both be promoted on Hulu and its premium service, Hulu Plus.
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“I believe that both Hulu and iTunes have the vision, the reach and the technology to help us launch TOLN in a significant way,” Prospect Park chairman and CEO Jeff Kwatinetz said in a statement announcing the news Friday. “We think these platforms are part of history, helping us to transform distribution. Hulu’s reach, platform and advertising prowess are best in class, and iTunes provides an incredible way to buy TV shows that is second to none. Through both of these partners, we hope daytime drama fans are absolutely delighted to be able to watch their favorite programs in a broadcast-quality HD format wherever and whenever they want.”
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Prospect Park and The Online Network plan to blend new themes, fresh stars and youthful energy with the familiar actors and writers.
Check out the list of actors signed on to return to both soaps here.
In addition to the streaming deals, Prospect Park also completed financing with private-equity investment firm ABRY Partners.
Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit
