There's nothing like a great catchphrase to implant a new movie or TV show in the public mind. Here are some of the best.
The new campaign for FX's The Americans is built around a classic Hollywood tagline, one that takes a familiar phrase and plays with it in a way that is both comical and instantly tells you exactly what the show will be about. Here are some other taglines from Hollywood history — the phrases that once you hear, you can never get out of your head.
22. "The Americans"
"All's fair in love and cold war."
21. "Oz"
20. "Snow Day"
"Rules were made to be frozen" remains the gold standard in film campaign puns.
