At least, according to advertising.
Because Kris Kringle was (and is) in the public domain, he can be used to endorse anything (though, certainly not cigs these days).
Think they put enough branding red in the ad?
Here, judging by St. Nick's expression, those Lucky Strikes are laced with something.
He looks like the Santa from Silent Night, Deadly Night.
HEY SANTA, DO YOU HAVE PRINCE ALBERT IN A CAN?
YOU BETTER LET HIM OUT!!!!!!!!!!
