Watch a young man's frustrating online search for semi-skim milk play out in real life.
The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It's a creative idea, but it hits a wrong note for me simply because Google's own Search function is so inaccurate and frustrating as hell to use.
I guess you can do this type of pompous advertising when you're the unquestioned market leader behemoth. What are we going to do, use BING?
That said, the ads are brilliantly produced: the cast, settings, acting, script, are all first-rate.
Another very funny spot below.
Ad agency: In-house video agency Across the Pond.
