Just because an idea is different doesn't mean it's good.
2006.
India.Arie — pop crap or good shit?
This Porta-Potty promo wrap was installed at a New York Road Runners' event in Central Park. Did they also pipe in her music? And if so, did it act as a laxative or a costive?
2009.
Bacardi in Israel spent a lot of money on this "Ugly Girlfriend" promo, and then, almost immediately, tried to erase every tasteless trace of it from the Internet.
2008.
I actually admire the honesty of this promo ad if not the terrible layout. None of this "Vegas is a delightful destination where parents can bring the kids" hooey. And by acknowledging that Vegas is douche bag ground zero — even if it is satirically — the ad instantly appeals to an ad-weary audience. I doubt if it worked, though.
2009.
To commemorate World Water Day, Green Belgium, through Antwerp ad agency Duval Guillaume, sent out this mailer to the media with a hidden message only readable after running it under water. The translated line: "Without water, knowledge cannot flow." Hey, why let a little thing like preservation stand in the way of a desperate bid for ad awards?
