As the Gaza crisis explodes, take a look back at this spot by Israel's largest cellular provider that used the West Bank wall as a lighthearted centerpiece.
Copy translation at the end of the spot:
"After all, what are we all after? Just a little fun."
Cellcom, whose main target in the ad was young Israeli soldiers, was widely lambasted for the spot, as summed up in The Guardian.
Ad agency: McCann Tel Aviv.
