A local woman visited Boners BBQ in Atlanta, used a coupon and left a bad review on Yelp; afterwards, owner Andrew Capron posted an angry rant on the restaurant's Facebook and Twitter pages. She also may or may not have left a bad tip — but Capron definitely asked her to “play hide and go fuck yourself” before making fun of her picture, so it's kind of easy to see who's to blame here.
Here's her (fairly mild) Yelp review:
Read the rest of it here.
Screenshot of the Boners BBQ post (note Capron's responses)
Reddit helped light a spark.
Going Viral
From there, the story blew up all over, going from Reddit to The Huffington Post, The Daily Mail, and social media marketing sites.