Netflix goes unmmentioned (kinda), as a new stat emerges (live-plus-119!) and full in-season libraries come to VOD.
Research presentations aren't exactly titillating stuff, especially when bookended by actors and celebrity-producers.
But NBCUniversal numbers guy Alan Wurtzel returned to the Television Critics Association having generated some of the biggest headlines to come out of the most recent conference. His outing of some purported Netflix "ratings" prompted a war of words with Netflix brass, increased industry speculation about the secretive streamer's user habits — and umpteen think pieces.
The president of research and media development, unsurprisingly, had a much bigger audience than he typically sees on Tuesday afternoon. And while the panel lacked any repeat performance of January's surreptitious reveal, Netflix did get a shout-out.
"Netflix has always been the gorilla in the room," said Wurtzel, crunching a variety of numbers and pointing to the daunting penetration of Netflix's 47-million subscriber count. "And, no, I'm not going to fight with Ted Sarandon today."
He meant Sarandos, but that's neither here nor there. Netflix only got a passing mention in the presentation, which touched on changing viewer habits (still changing!) and circled back to Bob Greenblatt's morning praise for Superstore's ratings climb.
The long-tail growth is not limited to Superstore. Wurtzel also pointed to Jennifer Lopez drama Shades of Blue, a relatively soft linear performer, as something that's surged on digital. "This is underrating the performance of the show," he said, bemoaning Netflix capping its time-shifting to just five weeks. "There was DVR viewing... we just can't see it."