Bow down to King Kylie! After much teasing, Kylie Jenner has finally taken her cosmetics empire beyond her beloved (and consistently sold out) Lip Kits. The Keeping Up With the Kardashians star, 18, unveiled her first eye shadow palette via a video on her app on Monday, July 25.
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"Surprise, I'm launching a Kyshadow palette!!!" Jenner wrote in an accompanying article. "I've been working on this for months and I'm so excited to finally reveal the big news to you guys. Check out this exclusive video of me introducing my new eyeshadow palette — and then watch Ariel Tejada do my glam with it!"
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You can see the gorgeously illustrated palette in all its glory up close in the clip. The front features a pair of eyes that look quite like Jenner's, dripping glamorous, metallic tears. While that may sound sad, don't fret. They're simply hinting at the nine bronze shades inside the case, which, she confessed, you've seen before.
Kylie Jenner debuts her new KyShadow palette. Courtesy Kylie Jenner
"I really want to tell people that I've been using this every single day," she shared. And not just recently: "I've been using this palette every day for the past five or six months."
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She continued that she thought releasing this set of hues first was "so important" as she favors bronze and brown shades, and hopes you will, too. That said, she revealed that there are two more palettes coming before the end of the year.
KyShadow palette Courtesy Kylie Jenner
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To watch Jenner's makeup artist, Tejada, recreate her copper smoky eye — which, she explained, she tweaks slightly depending on whether she's going out on the town — watch the video above!
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