Steve Wilkie/BBC AMERICAThe BBC America series will be available for 24 hours.
Amazon said Wednesday that it will offer season one of Orphan Black for free via its Prime Instant Video service on Friday.
The first 10 episodes of the BBC America will be available using the Amazon Instant Video app for TVs, connected devices and mobile devices or online starting at 12:01 a.m. PT on Friday and concluding at 11:59 p.m. PT that night.
Season two also is available to Amazon Prime subscribers, and the e-tailer is hoping that the stunt spurs viewers to subscribe to its service.
Season three is set to premiere at 9:00 p.m. ET on Saturday on BBC America and its sister networks AMC, IFC, Sundance TV and WE TV.
"Orphan Black has been extremely popular with Prime members since the series became available exclusively in Prime Instant Video — that's why we're excited to make season one available to all customers for free, for a day," said Michael Paull, vp digital video at Amazon. "We saw an incredible response when we made our Golden Globe-winning original series Transparent available to everyone, so we're giving customers an opportunity to try out another great series that Prime members already love."
Added Matt Forde, executive vp sales, co-productions and digital distribution at BBC Worldwide North America: "For fans of television who have heard the critical and fan buzz around Orphan Black, but just haven't had gotten to it, this offering from Amazon is a treat — and available to not only existing Prime members but everyone who goes to Amazon during this 24-hour period."
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