UPDATE: Woolworths removes Anzac website and expresses “regret” it caused “offense”.
A website launched by Australian supermarket giant Woolworths to commemorate the centenary of Gallipoli on Anzac Day this year has been slammed on social media.
Titled "Fresh In Our Memories" – similar to Woolworths slogan "The Fresh Food People" – the website features the stories of soldiers linked to Woolworths employees.
Visitors can create their own Anzac-themed profile picture or cover photo for Facebook, using the generator to add the phrases "Lest we forget", "Fresh in our memories" and the Woolworths logo.
Many people on social media have mocked the campaign, labelling it cynical and tasteless.
