Truth rating: 10
12:45 pm, May 14th, 2012
(GettyImages.com)
Jessica Simpson just gave birth, and now she’s applying her pregnancy experience to a new fashion venture.
The style mogul has announced plans for a new maternity clothing line — Jessica Simpson Maternity — to debut in stores this fall.
PHOTOS BELOW
According to her press release, the collection is “full of breezy, everyday pieces” and “aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy.”
The line represents a partnership with maternity apparel retailer Destination Maternity, which will carry the outfits along with Motherhood Maternity and Macy’s.
“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!” says Simpson.
She explains, “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”
Features will include vintage print tops, flowing maxis and form-fitting jersey knit dresses, along with “chunky relaxed sweaters.”
Check out some of the looks below!
Are you looking forward to seeing the latest Simpson Collection offerings?
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