1:04 PM PDT 3/18/2015 by Meena Jang
Jimmy Kimmel Live!'s Lie Witness News segment made its way to Austin, Texas for its SXSW 2015 Edition, featuring enthusiastic music fans confessing their love for a bunch of made-up bands.
Festival attendees got excited about hearing the latest music from Mary Kate and Nasty, Eddie and His Man Purse and Wiz Khalifa's younger brother, Cheese Wiz Khalifa. Some even went so far as to choose their favorite song and describe the artists' (non-existent) musical sounds.
Read more SXSW: Jimmy Kimmel Wanted ABC to Cancel 'Jimmy Kimmel Live!' in First Year
Watch pedestrians get duped in the full segment below.
