The South African branch of the charity tweeted the image on Friday morning, featuring a model with bruises wearing *that* dress.
The South African branch of the Salvation Army tweeted this image this morning, showing a bruised model wearing The Dress, which last week became a viral phenomenon.
Referring to the optical illusion that brought The Dress to worldwide attention, the caption reads: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."
The advert features the logo for Carehaven, a home for abused women and their children run by the Salvation Army. The charity says the home has helped more than 5,000 people.
BuzzFeed News has contacted the Salvation Army for comment and we will update when we receive any.
