23 Words That Have A Totally Different Meaning When You Work In Marketing

More hashtags.

"Working hours."

"Working hours."

What it means: The amount of time employees are contracted to work each day, usually 9-5pm.
What it means in marketing: Leave before 9pm and no promotion for you.

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"Engagement."

"Engagement."

What is means: Inciting customers to talk with your brand or product, or about your brand or product with other people.
What is means in marketing: Hashtags!

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"Social."

"Social."

What is means: Websites and applications that enable users to create and share content or to network with peers.
What is means in marketing: We totally have a Twitter.

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"Mobile."

"Mobile."

What is means: A wireless, portable communication device with internet browsing and social media capability.
What is means in marketing: Cha-ching!

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