Upcyling FTW.
Coca Cola in Asia have launched in innovative campaign to re-use old bottles.
Working with Creative Agency Ogilvy & Mather in Beijing, they've created a set of 16 bottle caps that can be attached to used Coke bottles.
Coca Cola
The attachments include:
A paintbrush, pencil sharpener, bubble-blower, water pistol, lotion or shampoo dispenser, children’s toy, squirter for watering plants, night light, and ketchup or sauce dispense.
And a dumbbell adaptor.
Beginning in Vietnam, the bottle caps are given out after a customer purchases a bottle of coke. The campaign will then spread across Asia.
