Save The Children Tricked A Bunch Of Gorgeous Models Into Caring About Children’s Rights

“We can’t make this issue sexy, but it deserves your attention.”

Recently, some fashion models in New York City went to a video shoot prepared to be in a "sexy commercial."

Recently, some fashion models in New York City went to a video shoot prepared to be in a "sexy commercial."

Save the Children / Via youtube.com

Dave Hartman, Save the Children's Social Media Manager, told BuzzFeed that the models in the video were originally under the impression they were hired for a fashion shoot for a "sexy new brand."

Dave Hartman, Save the Children's Social Media Manager, told BuzzFeed that the models in the video were originally under the impression they were hired for a fashion shoot for a "sexy new brand."

Save the Children / Via youtube.com

Not long into filming, the models were asked to read some pretty alarming facts and statistics about children around the world.

Not long into filming, the models were asked to read some pretty alarming facts and statistics about children around the world.

Save the Children / Via youtube.com

And they didn't think what they were doing was so sexy anymore.

And they didn't think what they were doing was so sexy anymore.

Save the Children / Via youtube.com


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