“What if we cared about those living in poverty as much as we care about celebrities?”
Woodgreen Community Service is a Toronto-based organization that helps the underprivileged and elderly.
According to their website, they serve 37,000 people every year. Their work includes helping people find housing, jobs, childcare, after-school programs, and training.
Via woodgreen.org
One of their programs, "Homeward Bound," focuses on helping homeless, struggling single mothers become self-sufficient.
In four years, Homeward Bound has helped 176 women with 216 children receive college degrees and jobs.
Via woodgreen.org
The "Homeward Bound" program is receiving an unprecedented amount of international attention lately, since they launched a powerful ad campaign.
The campaign, functioning under the hashtag #ChangeTheConversation, asks that we pay as much attention to struggling mothers as we do to celebrities.
Via woodgreen.org
