A&E Networks is rebranding Bio as lifestyle network FYI in a bid to reach an underserved and lucrative demographic under Jana Bennett.
Launching in summer 2014, Bennett, president of FYI and LMN, will oversee the network. Known as for your inspiration or for your innovation, FYI is decribed as a personalized experience that will embrace the way viewers live their lives -- proudly hyphenated and not constrained by one interest or passion. It will bend the inspiring personal creativity of viewers and the emergence of powerful digital entrants to the space with a linear reach that will create a platform for new approaches to content.
Bio, a joint-venture between the Disney/ABC Television Group and Hearst Corp., currently reaches more than 68 million U.S. households. The network has a programming roster that includes docuseries Mobsters, Gangsters: America's Most Evil, Alien Encounters, Ghost Bait, Haunted History and Sell This House, among others.
The network launched in 1999 and was last rebranded in 2007 with a new tagline -- "true story" -- and revamped on-air look at feel.
MORE TO COME
