Today, for the first time ever, The New York Times featured two seemingly blank pages in their A (Main News) section.
The pages, free of images or text besides a small URL at the bottom, were ads for The Book Thief, a movie adaption of the award-winning novel by Markus Zusak.
The ads are particularly powerful sitting next to the news of the day.
The campaign and film aims to ask what a world would be like without words.