Well, not exactly. Here are some common arguments pundits make to claim Apple is on the decline, and why they aren’t entirely true.
Apple is cutting orders for the iPhone 5c, signaling less demand for one of its newest phones.
Adrees Latif / Reuters
This never would have happened on Steve Jobs' watch.
(But what about the fact that demand for the iPhone 5s already exceeded the initial supply available, and Apple sold 9 million iPhones the first weekend the devices went on sale?)
Without a low-price iPhone, Apple is ignoring China.
Lam Yik Fei / Getty Images
Steve Jobs wouldn't have ignored a massive market opportunity like China.
(But what about the fact that Apple recently hired a head of retail that specializes in luxury goods and China, and the iPhone 5s is massively popular in China?)
