The courtship of startups by venture capital firms is the greatest love story of our time.
So you're a venture capitalist, let's say Grumpy Cat Ventures, eyeing the startup landscape for the next great idea.
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Or you're a startup — Cat.ly, perhaps — in desperate need of cash to keep your business afloat and grow into the Facebook of tomorrow.
First, Grumpy Cat Ventures has to do copious amounts of research to learn Cat.ly's story. If it's a hot company and it's a later round of funding, GCV will compete with a number of other VC firms looking to invest in the company.
But from Cat.ly's perspective, it may be too early to entertain the idea of venture capital investment, essentially starting down the road to going public or getting acquired.
