The greatest creative force in erotic food costumes speaks to BuzzFeed about his process and inspiration.
Chad (left) and his brother Evan Horstman, the founders of Yandy.com.
Coco Chanel. Yves Saint Larent. Miuccia Prada. Alexander McQueen. These are visionaries who have forever changed the way women dress.
Add to that list Chad Horstman, the man who invented the Sexy Pizza costume.
"The pizza costume was Chad's baby," explains Sarah Chamberlain, Yandy's Communications Director. Chad and his brother Evan Horstman founded Phoenix, AZ-based Yandy.com as a lingerie e-commerce business 8 years ago, and expanded into costumes after noticing how well they sold at industry expos.
"He came up with the idea, we all told him he was crazy, but he said we're going to do it," Chamberlain says. "We worked with a designer and they came up with a prototype and had one of our core team members try it on. We went through a few variations on it — we added the crust."
"You have to imagine our director of purchasing running around our office in a pizza costume yelling, 'You wanna pizz-a me?'" Chad says, describing the scene.
