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Washington Redskins play the Dallas Cowboys on Thanksgiving Day
With 35.1 million viewers, the day game between the Redskins and the Cowboys hits season highs.
Thanksgiving was a big one for TV, especially Fox.
The network, which aired the afternoon showdown between the Washington Redskins and the Dallas Cowboys, surged to a whopping 35.1 million viewers — beating everything else on TV during the holiday.
That number, a regular season high for Fox Sports' NFL coverage, also makes it the best game for the 2016 season. Ratings for the day's other two NFL games, which aired on CBS and NBC, are still preliminary. But compared to Fox's early returns, a 15.6 rating among metered market households, CBS coverage of the Lions and Vikings in the morning earned a 14.4 rating. NBC's primetime game trailed with a 10.8 rating.
Where NBC really scored was in the morning. Annual coverage of the Macy's Thanksgiving Day parade skyrocketed to 13-year high. Between 9 am and noon, it averaged a 13.5 rating among households. That makes it the biggest single-net telecast since the Oscars.
TV Ratings
