The network has handed out a put-pilot commitment for "The Fluffy Shop."
ABC is reteaming with the Cristela producers and co-star Gabriel "Fluffy" Iglesias for a multicamera comedy starring the comedian.
The network has handed out a put-pilot commitment for The Fluffy Shop, a comedy inspired by the comedian's life experience — including the challenges of managing a home life during the few days he spends off the road each week.
Iglesias, who co-starred on ABC's short-lived comedy Cristela last season, will co-write the pilot with Jay Lavender (The Wedding Ringer) and Tim Doyle (Last Man Standing) — who will serve as showrunner. Tomorrow Studios CEO Marty Adelstein and president Becky Clements — who both exec produced Cristela — will executive produce the ABC Studios entry alongside Iglesias' manager, Joe Meloche.
Fluffy Shop marks Iglesias' first starring vehicle and reunites him with the network and the Cristela producers. He recurred on Cristela, playing Alberto, a guy in love with the character played by Cristela Alonzo.
The ABC comedy marks Iglesias' latest TV foray. He also created and produces Fuse's docuseries Fluffy Breaks Even and has starred in several stand-up specials for Comedy Central. On the feature side, he had a role in Magic Mike and its sequel, lent his voice to The Book of Life, Planes and The Nut Job and has his stand-up concert comedy turned into a feature, The Fluffy Movie.
He's repped by CAA, Arsonhouse Entertainment and Hirsch Wallerstein.
For ABC, The Fluffy Shop comes as the network continues to look for distinctive family comedies to join a lineup that already features Modern Family, Black-ish, The Middle, The Goldbergs, Fresh Off the Boat and rookie Dr. Ken.
Family comedies have been a high priority for broadcast networks this season, with ABC Studios exec vp Patrick Moran telling THRthat his studio was looking for diverse voices — particularly Latino. "People want to see reflections of themselves in something new," he said.
TV Development