They’ve figured it out. The key way to win votes is by being normal on Instagram.
Stephen Hammond, the Conservative candidate fighting for re-election in Wimbledon, has figured it out. Hang out with cute animals.
Or talk to people with mysterious objects that could have appeared in Harry Potter.
He should probably give some tips to Conservative party chairman Grant Shapps, who mostly uses his Instagram account to prove he's out speaking to people.
Grant Shapps / Via Instagram: @grantshapps