The group calls itself “Never 21” in honor of the young black men and women killed by police before their 21st birthdays. BuzzFeed News talked to the group’s anonymous spokesperson.
They also posted a "Black Lives Matter: Never21.com" banner over the second floor and stocked several clothing racks with the "Black Lives Matter" T-shirts.
The protest took place at the Forever 21 on Union Square in New York City.
Never 21 / Via vimeo.com
Never 21 is focused on spreading awareness about the young black women and men killed by police before their 21st birthdays. The site, which is modeled after that of Forever 21, tells the stories of four of them.
The list includes: Aiyana Jones, 7, who was killed in a "botched SWAT raid" in 2010. Michael Brown, 18, who was shot by an officer near his home in Ferguson, Missouri, in 2014. Tamir Rice, 12, who was shot by a police officer for playing with a toy gun in Cleveland, Ohio, in 2014. And Trayvon Martin, 17, who was shot by a police officer after purchasing candy near his house in Sanford, Florida, in 2012.