Jes Baker wanted to include women with cellulite, bellies, all abilities, transgender women, small boobs and wide waists, and stretchmarks.
Last month, the plus-size retailer Lane Bryant was praised for releasing a body-positive advertising campaign called #ImNoAngel to show "all sizes are sexy."
But the campaign didn't win over everyone. Activist Jes Baker felt it still showed a limited range of bodies – so she decided to launch her own.
Jade Bell Photography / themilitantbaker.com
The campaign, called #EmpowerAllBodies, was snapped by photographer Jade Beall and features women of all shapes, sizes, ages, and colours.
Jade Bell Photography / themilitantbaker.com
Baker wrote a letter to the CEO of Lane Bryant, Linda Heasley, that expressed her concern with the campaign and its “attempt” to be inclusive.
Jade Bell Photography / themilitantbaker.com
